TikTok is a platform for short-form mobile video content. Users can make videos, and use a massive music library and fun effects to quickly edit together bite-sized digital films.

The lip-syncing app Musical.ly, now known as TikTok, first became popular among young people. The social network has since spread far beyond Generation Z: TikTok is a marketing powerhouse now used by a wide range of people; comedians, singers, athletes, and even major brands and has now been downloaded over 1 billion times.

The app is fast-paced, combining elements of Vine, Twitch, Spotify and Snapchat into a single social network.