Instagram is a social media platform that focuses on photo and video content mainly accessed through its mobile app. Content can be captured, edited and published within the app. Then people can engage with your content through liking, commenting, and sharing.
Instagram’s growth has been exponential. In December 2010 there were one million users and by 2020 this had risen to one billion users.
It’s a great platform for connecting with your audience, made easy with built in tools like Live, Stories, Instagram Video and Reels.
Bought by Facebook in 2012, it has a wide variety of users from small businesses, big businesses, news organisations, cultural institutions, celebrities, photographers, musicians, and influencers.
In this guide we’ll help you get onto Instagram and get started!