Pinterest is a visual search engine spanning a huge range of topics.
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People visit Pinterest to get inspiration for an upcoming birthday party, to learn how to make a mushroom risotto and anything and
everything in between.

Boasting more than 400 million monthly active users, Pinterest is one of the fastest-growing platforms. Its users are predominantly female (81%). That said, new users are now 40% male and 60% female, with millennials, in fact, using Pinterest as much as they use Instagram.

When Pinterest users have found the answers to their questions or have located the perfect inspiration, they can save (repin), share or comment on that content.

Pinterest users aren’t passive scrollers, they are actively searching for information about certain topics. They are much more focused on a particular objective than Instagram or Facebook users, for example. Pinners have intent. They are looking for something to do or to buy and your business might be just what they’re looking for.

Pinterest believes it takes half as many impressions to convert someone on Pinterest than it does on other platforms. Which is HUGE! According to Pinterest, nearly 9 in 10 weekly Pinners use Pinterest to inspire their purchase decisions and 85% of weekly Pinners have purchased something based on Pins they’ve seen.